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United Homeware Company – nice

Making every home a NICE home. NICE was founded in 2011, another endeavor launched by Al Fozan Holding Company, a pioneer concept in the retail homeware sector, as a leading manufacturer and retailer of household items in the Kingdom.
The main goal of “nice” is to provide customers with the best products from around the world, designed and selected by Saudi designers as well as a highly experienced purchasing team with multi-cultural backgrounds.

Industry

Retail

Country

Saudi

Services

Datorama, Social studio

Website

United Homeware Company – nice

Challenge

– Looking for advanced social listening tool
– Social Media tracking of competitors
– Campaign performance and intelligence
– Wanted to understand media spend for every ad by click etc instantaneously

Solution

DATORAMA:
-Connected and unified all marketing data
-Turn raw data into insights with built-in intelligence capabilities.
-Rich Story telling visuals
-Automations and ROI
SOCIAL STUDIO:
-All social media accounts in one platform
-Relevant real-time feedback on campaigns etc
-Simplified the creation, sharing, scheduling, reviewing, and approval of content across different social media channels.
-Monitoring is also made easier. Users can see their brand health, campaign results and customer feedback tracked real-time.
-Customer relationships can be viewed through multiple channels so one can explore customer experiences more comprehensively.