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The Entertainer

The Entertainer is a publisher of buy one get one free (2 for 1) offers for restaurants, leisure attractions, spas, hotel accommodation and more across the Middle East, Asia, Africa and Europe.
The Entertainer was founded by Donna Benton in 2001 in Dubai, United Arab Emirates. Originally from Melbourne, Australia, Benton was 26 when she launched The Entertainer as a “buy one get one free” voucher books provider.

Industry

Travel & Tourism

Country

UAE

Services

Sales

Website

The Entertainer

Challenge

Entertainer is using Salesforce since years for their product and merchant managment.
They were working on integrating financialforce within Salesforce to manage accounting.
Their core challenge was millions of transaction records stored on salesforce for accounting reports.
They wanted Financialforce Accounting to know summary of all transactions within SF but without the cost of enormous cloud storage.

Solution

Cloudworks helped solve this challenge by using force.com customization capabilities.
We utilized batch job capabilities to process thousands of transactions per day to create a summary transaction record.
Another batch was written to archive transactions older than 30 days.
Lastly all the reporting was done based on transaction summary records, leading to much faster reporting with least possible amount of cloud storage.