Copyright 2020 Cloudworks
An integrated services communications operator, the company currently serves around 3 million customers across the Sultanate of Oman.
Their focus, as Oman’s data experience leaders, is to provide the best digital experience through their cutting edge products and services, all supported by their Supernet; the best in connectivity, reliability and an awesome digital first customer experience.
– They have lot of campaigns and emailers with dedicated nurture programs for their customers
– No proper system to track prospect submissions
– Want to track first touch of prospect, for example the landing page they visited,etc before form submission
– Needed better lead qualification and nurturing.
– SMS Integration with pardot
– Having a 360-degree view of the Prospect and Customer life cycle using Salesforce and Pardot interface capabilities
– Track campaign performance with customized dashboards.
– Target customers with customized dynamic messages based on their specific attributes with Pardot.
– Full life-cycle tracking of prospect interactions with marketing touch-points
– Increased engagement with prospects, existing customers
– Better lead nurturing and qualification with scoring and grading
– Detailed reporting on campaign performances
– Integrate directly to Salesforce to sync prospects, leads, contacts and opportunities with Salesforce
– Generation of the tracking code for the website pages to track visitors and prospect page visits
– Dynamic Lead nurturing (drip programs) for increased engagement with prospects.
– Automation rules and dynamic lists to completely automate customer journeys.
– SMS Integration to target specific customer audience.