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National Reference Laboratory

National Reference Laboratory (NRL) is a partner in Mubadala Health’s integrated network of world-class healthcare providers. NRL is focused on increasing the spectrum, coverage, and overall efficiency of laboratory testing in the UAE.

Industry

Medical

Country

UAE

Services

Sales

Website

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National Reference Laboratory

Challenge

Customer wanted a lightweight solution for their sales team. They did not have full clarity on the sales process and the leads being generated. Customer wanted a 360 view of their prospects and how many prospects are eventually turns into serious customers. Their existing database had lot of duplicates.

Solution

Built a system using standard configurations and out of the box features such as workflows and process builders. Reports for executive management were built to give their management a full view of their sales process. Emails were eliminated and approval processes were built. Data duplication was taken care by using dedupe rules.