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Ministry of Investment of Saudi Arabia MISA (ex SAGIA)

MISA previously known as SAGIA (Saudi Arabian General Investment Authority) is the gateway for all the incoming foreign and local investments to Saudi Arabia. Based on its vision to be a pioneer in developing quality investments that facilitates sustainable development, the Ministry of Investment of Saudi Arabia (MISA) is responsible for following up and assessing investment performance, alleviating the difficulties encountered by investors, conducting studies and research and drafting executive plans to stimulate local investments.








Ministry of Investment of Saudi Arabia MISA (ex SAGIA)


– Had challenges in another CRM and wanted to move towards another robust CRM, and Salesforce became their choice.
– Managing of Accounts
– Sector based investment deals tracking
– Activity tracking of Business development executives
– Different progression of investment deals of different sectors
– Different approval processes for different types of investment deals
– Ongoing project with incorporation of the feedback from users
– Managing the Events executives have attended and their feedback on the events


– Sales Cloud
– Accounts 360 degrees view
– Targeted customized sales path for different types of investments deals
– Customized Approval Processes
– Customized Event Management Module
– Case Management for feedback of Internal users
– Customized Reports and Dashoards