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DIRC

Dubai Investment Real Estate Company (DIRC) is one of Middle East’s
largest real estate companies. The company was formed in 2006 as the real
estate division and subsidiary of Dubai Investments PJSC.
DIRC holds several investments in top UAE commercial and residential real
estate assets. One of the company’s largest projects is Mirdiff Hills, a real
estate development in Dubai featuring mixed-use commercial, residential,
and retail establishments.

Industry

Real Estate

Country

UAE

Services

Sales

Website

Go to website

DIRC

Challenge

They didn’t have a centerlized system for sales users to work on.
Management didn’t have any visibility on sales users performance.
Merge their in-house ERP with their sales process

Solution

Introduced Salesforce Ligthning Experience and implemented the sales process.
Introduced Salesforce Mobile for Sales users/Managemnt to keep an eye on the activites on the go.
Integrated in-house ERP with Salesforce to gain holistic view of their clients.