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Al Tayer

Al Tayer group wanted to launch one of their luxury brands Bloomingdales’ online.
Bloomingdale’s Middle East did not have any online presence in the region. It was vital for Al
Tayer group to launch their online platform to meet the evolving demands of the market.






Marketing, Service


Al Tayer


Managing multiple work streams (SFCC,
SFMC,SFSC, and iOS) and managing
multiple internal and external stakeholders,
while abiding by the agreed upon timeline.

Integrating with a complex OMS system
that was being updated at the time of the
project implementation and managing the
timelines according to unforeseen delays
and challenges.

Having to launch before the agreed
timeline, due to COVID-19, while everyone
was getting used to the new ways of working.


We implemented SFCC based a reference application,
where all the backend functionalities are built in a future
proof manner to new brands and reuse the functionalities in
a plug and play manner. The reusable components make
webstore management easier, monitored and scalable for
new brand and market rollouts. As a result, the retail leader
will soon be able to launch even more state-of-the-art brand
shops with Emakina’s support.